Not long ago, we were known as Intra-Focus. Our story began in 2002 when two former NFL teammates reunited as special-guest judges at a barbecue cook-off in San Gabriel Park in Georgetown, TX. Neither remembers who took first prize for the barbecue, but what Will Furrer and Jeff Novak do remember is that their decision to start a company together was the start of something big. Soon, they recruited three other members to the team: Robert Cowes (a talented CRM specialist), Rik Copley (a leading programmer), and another former teammate, Tony Boselli.

What emerged from Will and Jeff's vision was a new kind of company-one that was not only innovative and creative, but one that remained accountable to its clients in both good times and bad. Today, we are a diverse group of passionate specialists, each committed to the vision and promise that began with Intra-Focus. That promise attracted market leaders like Whataburger, DHI Mortgage and The Pivotal Group to choose Intra-focus. And that vision guides IF marketing & advertising in its growth and its future.